Frequently Asked Questions

Image Credit: Emilie Ristevski

  • ECTT’s role is, in partnership with our Councils and the State Government, to develop and implement a clear strategic direction to achieve positive and sustainable outcomes for the visitor economy and communities on the East Coast of Tasmania.

  • CEO

    Grace Keath

    grace@eastcoasttasmania.com.au

    Marketing Support

    Theresa Lord

    theresa@eastcoasttasmania.com.au

    Industry Support Officer

    Sally Taylor

    industry@eastcoasttasmania.com.au

    Administration Support Officer

    Mary Shannon

    mary@eastcoasttasmania.com.au

  • ECTT continually works with partners to maximise the potential in the marketing of the East Coast.

    During 2020, and due to the circumstances surrounding COVID, it was important that we stayed ‘on brand’ with Tourism Tasmania, in the marketing of the many elements of the East Coast. We worked closely with Tourism Tasmania in the development of all the campaigns and will continue to do so through the recovery. This involves recommendations and provision of themes, experiences, products and engagement with Industry.

    We will build on the strength of our own East Coast voice via our website, consumer communications, social media and promotional collateral.

  • You can use our Facebook Industry Group to share communication, ask questions and start industry-related discussions with us and other industry operators.

    You might like to share insights or ask for industry input about topics such as current trade, visitation numbers, ideas and opportunities or share general community announcements such as road closures and road works.

  • We have a number of options to help you promote:

    • Facebook Shines Group – this a public Facebook group open to anyone.

    • Email Newsletter - We often promote events in our monthly consumer newsletter to over 4,100 subscribers.

    • ATDW Listing – list your business for FREE and ensure you regularly update your listing on ATDW. You will be featured throughout an extensive distribution network of Australian tourism partner websites, but most importantly, on Discover Tasmania and our very own East Coast Tasmania Tourism website.

  • We would love to hear about any updates or new things happening about your business! Please send any information, details, images and photos to marketing@eastcoasttasmania.com.au

  • As Australian Tourism Data Warehouse (ATDW) feeds both East Coast Tasmania and Discover Tasmania websites, you are able to make any necessary changes and updates to your business listings yourself via your ATDW account.

    If you need any assistance using the ATDW portal, please contact Sally industry@eastcoasttasmania.com.au

  • The simple answer is YES.

    You list your own preferred booking URL on your ATDW listing, (Booking Button, V3, Res Online etc) so unless you are regularly examining where your website / booking button traffic is coming from (usually though Google Analytics), the ATDW referrals are not obvious. It’s a part of the plan. They don’t want to take your money, they just want to send you business. 

    Remember: ATDW isn’t a booking a channel, it’s a referral channel. It is adding your information to multiple websites and channels, most locally East Coast Tasmania and Discover Tasmania, but it’s actually working worldwide, and one day – the borders will open up and you will want that exposure too.

  • Each ATDW listing can only contain 1 product per ATDW category. Your business can have multiple listings provided they are listed in the correct and relevant category for their business type. Please refer to the ATDW Operator Listing Guidelines for ATDW inclusion and exclusion criteria.

    Let’s use “Uncle Bob’s Business of Everything” as an example. Uncle Bob has self-contained holiday accommodation, but he also runs MTB bike tours during the day, provides a taxi service in the evenings and once a year hosts a boutique blues and roots festival. (Bob’s Blues Bash).

    Uncle Bob would have 4 x ATDW listings, one in each of the following categories:

    • Accommodation

    • Tour

    • Transport

    • Event

    Remember – every listing helps to build out your business profile online and every listing is free.