Destination Action Plans

Identifying tourism opportunities & challenges

Destination Action Plans (DAPs) have been developed by local communities to identify opportunities and challenges for tourism in their area and to establish and implement action plans to support goals for their community. With funding support from the Department of State Growth, we have been working with communities to support them in the development of local Destination Action Plans. 

 These plans are supplied to the Department of State Growth and used as a reference point for Government when considering priorities for communities.  Each Destination Action Plan is managed by a local steering committee who welcome interested community members to join their team.

The planning process brought together people that benefit from the visitor economy – local government, state government agencies, industry and the community to develop plans that identified the challenges and opportunities and to set achievable priorities that support:

1. Growing visitor numbers

2. Increasing length of stay

3. Increasing visitor expenditure

4. Increasing visitor dispersal (geographically and seasonally)

5. Increasing visitor satisfaction.