Accessibility

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Accessibility Recommendations & Tips

Accessibility isn't always about expensive infrastructure upgrades; often, it's about providing better information and reducing anxiety for guests.

Four Easy Accessibility Improvements You Can Make Today

1. Add Accessibility Information and Photos to Your Website
Guests with accessibility needs will benefit from clear, accurate information before they book. Include photos of bathrooms, entrances, pathways and any accessibility features, along with descriptions of what guests can expect. Even simple details like step-free access, grab rails, door widths and parking can make a huge difference.

2. Experience Your Business from a Different Perspective
Hire a wheelchair for a day and move through your property or experience as a guest would. You may quickly identify barriers such as difficult doorways, furniture placement, trip hazards, inaccessible displays or uneven surfaces.

3. Train Your Team to Answer Accessibility Questions
Many guests simply want accurate information so they can plan with confidence. Ensure staff know what accessibility features are available and can comfortably answer questions about access, facilities, distances and support options. Providing information reduces anxiety and improves the guest experience before visitors even arrive.

4. Think Beyond Physical Accessibility
Not every accessibility improvement involves ramps or modified bathrooms. Consider quieter times for sensory-sensitive guests, larger-print menus, subtitles on videos, clear signage, dietary information, and physical guest compendiums alongside digital versions. Small changes can make experiences more welcoming for a much broader audience.

For more information…. LINK

To watch the recent online webinar presented by…. LINK

National Visitor Survey (NVS)

The NVS is administered by Tourism Research Australia (TRA). Details of the methodology can be found via the TRA website.

Tourism Tasmania reports on the NVS statistics for travel behaviour of Tasmanians within their home state(intrastate visitation). Overall Tasmania (whole of state level) NVS data also features in our Tasmanian Tourism Snapshot.

Importantly, Tourism Tasmania only utilise intrastate data from the NVS, reporting on Tasmanian travel behaviour.

  • Because the Tasmanian Visitor Survey (TVS) is a robust, long-running survey capturing domestic and international visitation to Tasmania, Tourism Tasmania consistently uses TVS data when reporting total and domestic visitor figures for Tasmania.

Regional Tourism Satellite Accounts (RTSA)

Tourism Research Australia’s (TRA) Regional Tourism Satellite Accounts (RTSA) data is reported in financial year periods. RTSA data highlight the importance and magnitude of economic impact that tourism extends in a state or region. This is consistently reported by Tourism Tasmania, and also used across other states and territories.

For further information on the methodologies of the RTSA and State Tourism Satellite Accounts (STSA) administered by TRA, please see the following sites:

AirDNA: Short-stay Accommodation

Tourism Tasmania currently subscribes to AirDNA for short-stay accommodation data, assisting our monitoring of the tourism sector’s recovery. This includes data from Airbnb and VRBO.

An overview of how this data is collected is summarised by AirDNA on their website.

Tourism Tasmania

Tourism Tasmania also receives forward-looking booking data for Tasmania as a whole, and 14 tailored regions across Tasmania. All data contained in these forward-looking data reporting is for entire properties – that is, the whole property that is listed is booked. These are outlined in the following reports by Tourism Tasmania:

  • Tasmanian Tourism Snapshot – latest is YE March 2024. This is updated quarterly.

  • TVS Analyser dashboard – provides the latest TVS data at your fingertips

If you have queries please contact research@tourism.tas.gov.au