The Team

CEO

As CEO of East Coast Tasmania Tourism, Grace Keath leads with a deep love for the region she calls home. Growing up on Tasmania’s East Coast in Scamander, Grace understands firsthand the people, places, and stories that make this coastline so special. 

Grace works closely with local operators, councils, and state partners to strengthen the visitor experience and ensure tourism continues to bring positive outcomes for the region. From championing infrastructure and workforce development to supporting local events and new experiences, Grace’s focus is on sustainable growth that benefits both visitors and the people who live here.

Before stepping into the CEO role, Grace worked across multiple areas of the Hospitality and Tourism industry including roles at the Tourism Industry Council of Tasmania, Operations Manager IHG Hayman Island, Accommodation Manager (national) for the ALH Group, and Learning and Development Manager with Quest Hotels and Apartments. This experience has shaped her hands-on, inclusive approach to leadership one grounded in partnership, advocacy, and genuine connection with industry.

Alongside her professional role, Grace and her family own and operate Priory Ridge Estate, a boutique vineyard and cellar door in St Helens. This hands-on involvement in tourism and agribusiness gives her valuable, practical insight into the challenges and opportunities faced by operators across the coast from seasonality and marketing to infrastructure and visitor experience.

When she’s not championing the East Coast, Grace can often be found exploring its quiet beaches, local vineyards, and small towns living the same experiences she works every day to share with the world.

To contact Grace reach out via email grace@eastcoasttasmania.com.au or 0467 818 438

Industry Support Officer

Sally Taylor is a highly motivated and dedicated professional with a strong background in tourism, hospitality, event coordination, and customer service. Based in Coles Bay, Sally’s passion for the East Coast Tasmania region shines through in her commitment to promoting and enhancing the tourism sector. With two years of experience as the Operations Manager for Iluka Tavern, she has gained valuable insights into the dynamics of the tourism industry on the East Coast of Tasmania, including seasonal variations, financial management, and effective marketing strategies.

With a strong focus on customer service, a passion for the East Coast Tasmania region, and a proven track record of success in her previous roles, Sally Taylor is well-equipped to contribute to the mission of East Coast Tasmania Tourism and help drive tourism demand, develop destination experiences, and benefit the local community economically, socially, and environmentally.

To contact Sally email sally@eastcoasttasmania.com.au or call 0411 892 717

Administration Support Officer

Mary Shannon brings over a decade of experience as an arts, culture, and community development professional to her role as Administration Support Officer at East Coast Tasmania Tourism (ECTT). She has previously served in leadership and operational roles with prominent Tasmanian organisations, including Junction Arts Festival, Festivale, and Stompin. Her expertise spans project administration, event coordination, and stakeholder engagement, making her a valuable asset to ECTT.

Mary’s work is distinguished by a commitment to creating community-centred experiences that celebrate local culture while addressing global themes. Her experience aligns seamlessly with ECTT’s mission to deliver sustainable tourism and economic growth on Tasmania’s East Coast. She will play a critical role in supporting key projects such as the East Coast Positive Impact Plan and Triabunna Tomorrow Plan, ensuring these initiatives are executed efficiently and effectively.

To contact Mary email mary@eastcoasttasmania.com.au

Marketing Support Officer

Theresa is an East Coast Tasmania local, with a deep love for the region and a connection to its landscapes. Much of her time is spent exploring the coast through hiking, freediving, and long walks along the many beaches that shape this place.

Theresa brings over 15 years of experience in marketing and communications, including a decade specialising in tourism and destination marketing and management. Theresa has held senior roles with Tourism Tasmania and Cradle Coast Authority, and most recently served as a Director on the East Coast Tasmania Tourism Board. Through her work, she is deeply committed to sharing the stories, experiences, and character of the East Coast, and to supporting the people and businesses that make the region what it is.

Alongside her marketing career, Theresa has recently established a small wellness business offering yin yoga, meditation, coaching, and a thoughtfully designed tiny home in Bicheno where guests can rest, reset, and reconnect. This work allows her to engage with visitors in a more personal way and deepens her connection to Tasmania’s tourism landscape through embodied, place-based experiences.

To contact Theresa email marketing@eastcoasttasmania.com.au