The Team

Image Credit: Tourism Australia

  • A smiling woman with shoulder-length blonde hair wearing a black jacket, standing on a rocky beach with clear water and blue skies.

    Grace Keath

    CEO

    As CEO of East Coast Tasmania Tourism, Grace Keath leads with a deep love for the region she calls home. Growing up on Tasmania’s East Coast in Scamander, Grace understands firsthand the people, places, and stories that make this coastline so special. 

    Grace works closely with local operators, councils, and state partners to strengthen the visitor experience and ensure tourism continues to bring positive outcomes for the region. From championing infrastructure and workforce development to supporting local events and new experiences, Grace’s focus is on sustainable growth that benefits both visitors and the people who live here.

    Before stepping into the CEO role, Grace worked across multiple areas of the Hospitality and Tourism industry including roles at the Tourism Industry Council of Tasmania, Operations Manager IHG Hayman Island, Accommodation Manager (national) for the ALH Group, and Learning and Development Manager with Quest Hotels and Apartments. This experience has shaped her hands-on, inclusive approach to leadership one grounded in partnership, advocacy, and genuine connection with industry.

    Alongside her professional role, Grace and her family own and operate Priory Ridge Estate, a boutique vineyard and cellar door in St Helens. This hands-on involvement in tourism and agribusiness gives her valuable, practical insight into the challenges and opportunities faced by operators across the coast from seasonality and marketing to infrastructure and visitor experience.

    When she’s not championing the East Coast, Grace can often be found exploring its quiet beaches, local vineyards, and small towns living the same experiences she works every day to share with the world.

    To contact Grace reach out via email grace@eastcoasttasmania.com.au or 0467 818 438

  • Smiling woman with short blonde hair taking a selfie outdoors near a body of water and mountains in the background.

    Sally Taylor

    Industry Support Officer

    Sally Taylor is a highly motivated and dedicated professional with a strong background in tourism, hospitality, event coordination, and customer service. Based in Coles Bay, Sally’s passion for the East Coast Tasmania region shines through in her commitment to promoting and enhancing the tourism sector. With two years of experience as the Operations Manager for Iluka Tavern, she has gained valuable insights into the dynamics of the tourism industry on the East Coast of Tasmania, including seasonal variations, financial management, and effective marketing strategies.

    With a strong focus on customer service, a passion for the East Coast Tasmania region, and a proven track record of success in her previous roles, Sally Taylor is well-equipped to contribute to the mission of East Coast Tasmania Tourism and help drive tourism demand, develop destination experiences, and benefit the local community economically, socially, and environmentally.

    To contact Sally email sally@eastcoasttasmania.com.au or call 0411 892 717

  • A woman with blonde hair wearing a blue and white striped sweater and red lipstick, smiling against a plain white background.

    Mary Shannon

    Administration Support Officer

    Mary Shannon brings over a decade of experience as an arts, culture, and community development professional to her role as Administration Support Officer at East Coast Tasmania Tourism (ECTT). She has previously served in leadership and operational roles with prominent Tasmanian organisations, including Junction Arts Festival, Festivale, and Stompin. Her expertise spans project administration, event coordination, and stakeholder engagement, making her a valuable asset to ECTT.

    Mary’s work is distinguished by a commitment to creating community-centred experiences that celebrate local culture while addressing global themes. Her experience aligns seamlessly with ECTT’s mission to deliver sustainable tourism and economic growth on Tasmania’s East Coast. She will play a critical role in supporting key projects such as the East Coast Positive Impact Plan and Triabunna Tomorrow Plan, ensuring these initiatives are executed efficiently and effectively.

    To contact Mary email mary@eastcoasttasmania.com.au

  • A smiling woman in a white blouse and black pants, standing against a dark wall with an arched opening and a mirror in the background.

    Sophie Fergusson

    Marketing Support Officer

    Sophie Fergusson brings extensive marketing expertise and strong community connections to her role as Marketing Support Officer at East Coast Tasmania Tourism (ECTT). She is also the Marketing Manager at PinPoint Group, leading strategy for several iconic Tasmanian brands including Tasmania’s Taste of Summer.

    Sophie holds a Bachelor of Agriculture and Business (Marketing Major) from the University of New England and operates a web and brand studio in her spare time, showcasing her broad capabilities across digital, strategic and creative marketing.

    Based on a mixed farming property just north of Triabunna, Sophie is deeply involved in the local community. Named Community Volunteer of the Year in 2024, Sophie is committed to inclusive, sustainable tourism that celebrates local identity and supports long-term regional wellbeing.

    To contact Sophie email marketing@eastcoasttasmania.com.au