Tasmania’s Off Season
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How to make the most of the off season period
The East Coast of Tasmania has a unique and compelling appeal during the off season. With its moody skies, crackling fires, abundant wildlife and crowd-free trails, this is a time when the region truly shines for those in search of connection, quiet and authenticity. Our "Off Season" campaign aims to elevate this narrative and support local operators, event organisers and producers in sharing it far and wide.
Promote your off season experience
From pop-up dinners to night-time wildlife tours, cosy accommodation packages to seasonal produce tastings, the off season is the perfect time to highlight what makes your offering unique. Consider:
Reading Tourism Tasmania’s Off Season Industry Toolkit
Adding evocative imagery and seasonal language to your promotional materials
Sharing behind-the-scenes stories about how you operate differently in winter
Promoting your experience as a way to embrace the slower pace, solitude and sensory pleasures of the season
Don't forget to list your offering on ATDW and tag @eastcoasttasmania with #eastcoasttasmania and #offseason when sharing on socials.
Engaging with East Coast Tasmania Tourism
Each year, East Coast Tasmania Tourism promotes a regional campaign aligned with Tourism Tasmania's "Off Season" brand platform. As part of this, we encourage operators to:
Submit content ideas for inclusion in our seasonal blogs, newsletters and social media
Make use of campaign-aligned assets such as photo/video content, hashtags and messaging guidelines
Participate in collaborative marketing opportunities (e.g. regional photo shoots, themed itineraries)
Download reports and learn from past seasons
Understanding what resonates with visitors is key. We encourage you to review:
Post-campaign summaries and engagement data
Examples of high-performing posts and experiences
Case studies of standout operators from previous seasons
Insights into visitor preferences and emerging trends
Use these insights to refine your own marketing efforts and identify areas where collaboration may be beneficial.
